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£38.40 from Notino.co.uk
Offers updated on: 11/06/2026. Paid and non-exhaustive ads ★ The ratings are generated from multiple sources, including data provided by the merchant and publicly available information.
Shiseido Silk Foundation SPF30 24H brings a lightweight, long-wear finish to your daily makeup routine with reliable sun protection and a natural look.
This liquid foundation comes in a 30 ml pump bottle that dispenses precisely and hygienically. Shade 310 "Silk" sits in the beige colour group with a medium skin tone and rose undertone, designed to blend seamlessly into medium complexions.
The formula delivers medium coverage with a natural effect while being long-lasting for up to 24 hours. It is transfer-resistant, smudge-proof and waterproof, so it keeps you looking fresh through a busy day or prolonged events.
Skin-friendly benefits include pore-minimising, anti-dark circle and anti-shine effects, together with smoothing and refreshing action. The product is fragrance-free, dermatologically tested and noncomedogenic, making it suitable for many skin types.
Active sunscreens include Octinoxate (4.9%) and Titanium Dioxide (5.8%), offering SPF 30 protection. The carefully balanced inactive ingredients (silicones, glycerin, hyaluronate derivatives and mica among others) enhance wear, comfort and a subtle luminous finish.
Application is simple: shake well, unlock the pump, hold at an angle and press to dispense. Apply after skincare, smoothing from the center of the face outward and layering to build coverage. Re-lock the pump after use and wipe the dispenser to keep it clean.
Recommended uses include everyday office wear, long social events, travel and outdoor days when you want both sun protection and a refined, natural complexion. Because it’s oil-free and noncomedogenic, it also works well under targeted skincare routines.
Key selling points: medium, buildable coverage in shade Silk (310); SPF 30 with broad protection; 24-hour long-lasting, transfer-resistant and waterproof formula; pore-refining and anti-shine benefits; skincare-compatible and fragrance-free.
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