Name: Shiseido Alder 30ml Foundation - Skin Glow, SPF30, Medium Coverage
Brand: Shiseido

Shiseido Alder 30ml Foundation - Skin Glow, SPF30, Medium Coverage delivers a luminous, natural finish with built-in SPF30 protection for everyday wear.

This 30 ml serum foundation comes in a convenient pump bottle that dispenses just the right amount of product for quick and hygienic application. The shade Alder (230) is a beige tone formulated to suit universal skin types and provide a natural-looking result.

The lightweight, serum-like texture hydrates and illuminates the skin while offering medium coverage that blurs pores and evens skin tone. Enriched with moisturizing ingredients such as glycerin and polyquaternium-51, it supports a dewy, healthy complexion without feeling heavy.

Shiseido Alder offers long-lasting performance with up to 12 hours of staying power. The formula is smudge-proof, noncomedogenic, and dermatologically tested, making it suitable for daily use, even on sensitive or acne-prone skin.

Sun protection is built in with SPF30, combining UV defense (ethylhexyl methoxycinnamate and titanium dioxide among the ingredients) with skincare actives like niacinamide, tocopheryl acetate, and botanical extracts (camellia and lavender) to soothe and support skin health.

Typical use cases include daily makeup for office or casual wear, light evening coverage with a natural glow, or touch-ups during travel when you need sun protection and hydration in a compact bottle. The pump applicator and 30 ml size make it ideal for commuting and on-the-go retouching.

Key selling points include medium, natural coverage; hydrating, illuminating finish; 12-hour wear; SPF30 protection; smudge-proof and noncomedogenic formula; and a hygienic pump dispenser.

Volume: 30 ml in a pump bottle
Shade: Alder (230), beige, medium coverage
Benefits: Hydrating, illuminating, pore-minimizing, long-lasting (12 h), SPF30
Skin: Universal, dermatologically tested, noncomedogenic, smudge-proof

Volume:30 ml

Dispenser type:Pump bottle

Substance:Serum

Suitable for skin types:Universal skin

Skin care effect:Hydrating, Illuminating, Pore shrinking

Colour group:Beige

Colour code:230

Colour name:Alder

Covering level:Medium

Effect:Natural

Long-lasting:Yes

Staying time:12 h

Sun protection:Yes

Sun protection factor (SPF):30

Applicator:No

Dermatologically tested:Yes

Noncomedogenic:Yes

Smudge-proof:Yes

Ingredients:WATER(AQUA/EAU)･DIPHENYLSILOXY PHENYL TRIMETHICONE･DIPROPYLENE GLYCOL･GLYCERIN･ETHYLHEXYL METHOXYCINNAMATE･ALCOHOL DENAT.･PEG-8･NIACINAMIDE･PEG-60 HYDROGENATED CASTOR OIL･ISOSTEARIC ACID･POLYGLYCERYL-6 POLYRICINOLEATE･LACTOBACILLUS/RICE FERMENT･AMMONIUM ACRYLOYLDIMETHYLTAURATE/BEHENETH-25 METHACRYLATE CROSSPOLYMER･TOCOPHERYL ACETATE･SODIUM DILAURAMIDOGLUTAMIDE LYSINE･MAGNESIUM CHLORIDE･POLYQUATERNIUM-51･LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL･SANGUISORBA OFFICINALIS ROOT EXTRACT･CAMELLIA SINENSIS LEAF EXTRACT･HYDROGENATED POLYISOBUTENE･PEG-12 DIMETHICONE･PEG-100 HYDROGENATED CASTOR OIL･BUTYLENE GLYCOL･ALUMINUM HYDROXIDE･TRISODIUM EDTA･ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER･DIMETHYLACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE CROSSPOLYMER･BHT･TOCOPHEROL･POTASSIUM HYDROXIDE･ALCOHOL･SODIUM METABISULFITE･LINALOOL･PEG/PPG-19/19 DIMETHICONE･STEARIC ACID･PHENOXYETHANOL･TITANIUM DIOXIDE (CI 77891)･IRON OXIDES (CI 77492)･IRON OXIDES (CI 77491)･IRON OXIDES (CI 77499)･