55" SAMSUNG QE55S85DAEXXU Smart 4K Ultra HD HDR OLED TV with Bixby & Amazon Alexa, Black

The OLED display on this Samsung S85D TV brings a bit of cinema magic to your living room. Because the pixels are self-lit, the TV can accurately control the shadows and highlights. Everything looks much more real with deep blacks and billions of colours that burst from the screen. OLED HDR makes the most of the OLED screen with perfectly balanced highlights and rich blacks for more detail in every scene. The NQ4 AI Gen2 Processor is the brain of the TV. It's busy in the background boosting the brightness, contrast, and sound of everything you watch. Plus, HD content gets an upgrade to near 4K quality. And it's able to do this on the fly using AI and 20 neural networks. Pretty smart. Good to know - Dolby Atmos uses the TV's speakers to create an immersive surround sound effect - you'll love how incredible everything sounds - Tip the odds in your favour with Motion Xcelerator - it doubles the refresh rate to 120 Hz for super smooth gameplay- This ultra-slim TV is designed to impress from every angle with a beautiful wave-inspired design- The anti-glare technology with ultra viewing angle absorbs reflections, so you won't be distracted from the on-screen action- Sound is more realistic with Object Tracking Sound Lite - the TV speakers follow the on-screen action- Play Xbox titles and other games on the Samsung Gaming Hub - no downloads, no console, no fuss- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung's smart TV platform________________________________Please note: - Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.- Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.