""TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as experience. Right here. Right now. Ordinary becomes cinematic. It’s more than simply watching a show. It’s about being enchanted. Created by pro filmmakers, only our 4K OLED TV brings you a stunning picture that literally takes your breath away. With 3D surround sound to excite all the senses, it’s as if you’re right there in the movie scene. All of our technologies are made to move and inspire - turning the everyday into the cinematic. OLED & HCX Pro AI Processor - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. In parallel, our HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance. Dolby Atmos® - found in the newest cinemas - and for you on our premium TVs - expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere. Theater Surround Pro - turns home cinema into premium listening pleasure thanks to outstanding sound qualities and a wide selection of sound modes: soundscapes are impressive, bass is powerful and deep, and dialogues are crystal clear. Auto AI - using AI, the MZ980 OLED Smart TV analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the best TV settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance. Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm- coloured lights at nighttime. Multi HDR Format - by supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format. Dolby Vision IQ adds a new dimension to viewing HDR thanks to the MZ980 TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as ""