Gates, Roger

Browse by Author : Gates, Roger (1-4 of 4)
Contemporary Marketing Research
Author(s) : McDaniel, Carl , Gates, Roger

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In their fifth edition, McDaniel (U. of Texas, Arlington) and Gates (a consultant) have moved to an Internet emphasis, with web addresses given for companies... More about this book >>
Marketing Research Essential
Author(s) : McDaniel, Carl , Gates, Roger

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Marketing Research
Author(s) : McDaniel, Carl , Gates, Roger

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Looking at the marketing research industry, this work provides insights into the trends, what works and what doesn't, and what separates the good research... More about this book >>
Marketing Research Essentials
Author(s) : McDaniel, Carl , Gates, Roger

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