In their fifth edition, McDaniel (U. of Texas, Arlington) and Gates (a consultant) have moved to an Internet emphasis, with web addresses given for companies...
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This text takes a strong managerial approach while maintaining its coverage of quantitative methods. The new edition features extensive updates and revisions...
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This text provides comprehensive coverage of key marketing topics and issues of marketing. The book features in-depth coverage of marketing hot topics...
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Looking at the marketing research industry, this work provides insights into the trends, what works and what doesn't, and what separates the good research...
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Contains chapters, which offer a presentation of business principles and highlight business trends in fields such as management, leadership, production,...
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This text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. The book features in-depth coverage of marketing...
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This text describes how Nauru Island became one of the richest nations in the world and how its citizens acquired all the ills of modern life. At the same...
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Organized around seven "trends in business", this book looks at issues that affect contemporary business, rather than the historical perspective. The text...
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Packaged for the MTV crowd with companion Web site, CD-ROM, and video lectures, the interactive edition of this introductory text is also loaded up with...
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Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics...
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New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (Entrepreneurship Institute,...
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