Narrowing down the choice of what to buy this Christmas is just the tip of the iceberg. Getting the right gift at the right price from the best vendor is where shopping becomes a real art. And the best art curator in town for this job is Kelkoo - it makes shopping easy. Those who know the exact make and model of what they want, can browse here for the best deal. Those who only have a rough idea of what they might like to buy can come to Kelkoo for inspiration, great offers, cashback deals and the safety and security of knowing that they can see, at a glance, which online retailers have secure systems and decent delivery options. It has become THE place where retailers scramble over themselves to get noticed so that you can get the best bargain around and get money back for doing so. Bargain! So, by using Kelkoo and by using other tricks of the web trade, this is how you can cut your Christmas bill right down to size

Take 15% off your bill straight away

If you just use Kelkoo's price comparison tool without any of its other super smart gizmos, you could save on average up to 15% off your shopping bill. Now you must agree 15% is not to be sniffed at, especially at a time of year when the bills just keep piling up. However, that's just the start of the savings that are possible when you really shop smart.

Use cashback

Kelkoo not only compares the prices of millions of products from more than 3000 retailers, nearly one in five of those retailers (over 500)will give YOU cash back for shopping with them online. Why? Because online shopping is big business and getting bigger all the time and they want you to spend money with them. Kelkoo works with these 560 retailers, selling everything from holidays to home appliances, shoes to silverware to give you an average 7% )cashback on your shopping. To get started you simply have to register your details (once with Kelkoo, not with each retailer concerned) and shop till you drop. What's more, those clever people at Kelkoo have come up with a neat little cashback toolbar you can download. This tracks how much cashback you have earned and lets you know when you're on a site that offers Kelkoo cashback savings. Cashback doesn't mean money off the purchase at the time. It literally means you get some cash back - a cheque in the post, which could come in very handy in the New Year!

Buy for less. Use voucher codes

Voucher codes are becoming a shopper's best friend. Basically, retailers who want people to shop with them offer incentives like money off, coupons, or e-vouchers for particular products within their range. This is where Kelkoo really comes into its own. Kelkoo works with these retailers to get those promotional offers published on its site. The great thing is that Kelkoo does all the hard work for us - keeping us up to date with all the latest offers and posts them on the site. It has a whole vouchers section which offers nearly 8000 different voucher discounts at any one time from around 2000 different e-tailers. They can save you money on everything from underwear to washing machines. Helpfully, some of the biggest deals are highlighted on the home page so you can look at the offers before you start getting down to the nitty gritty of shopping around. It also removes promotional vouchers from the site that have already expired, so what you see can be used straight away. All you have to do is take a note of the promotional code for the offer you want; you shop as normal online and then, when you get to the checkout page, enter the promotional code in the relevant box and, hey presto, you get money off. Brilliant.

Use your mobile and get serious high street haggling power

Of course, not everyone wants to shop online all the time. Sometimes it's better to be able to see and touch what we want to buy first and, for that, the high street comes up trumps. However, browsing the high street shouldn't have to mean paying high street prices. Once again, this is where Kelkoo can really come into its own. All you need is a web-enabled phone. This doesn't have to be a smart iPhone or a snazzy Blackberry; most phones allow internet connection these days so, basically, any phone will do. Then, just by plugging http://m.kelkoo.co.uk/ into your mobile you can access Kelkoo's great price comparison tool right there on the shop floor. What's more, this service is free so the only charge you pay is the one your mobile company levies for web connection. Kelkoo has also teamed up with Samsung recently who will now offer the Kelkoo tool straight from its home page on all new devices, such as the Jet, making it even easier to grab a bargain. The reason this is so powerful is because, since the economic downturn last year, many shops will now offer price matching, putting you firmly in control of any negotiating that's to be had. For example, John Lewis' “never knowingly undersold� policy extends to online purchases, making it more likely it - and stores like it - to sell you the item at the lower price you have found. With a price comparison application on your mobile, shoppers can quickly and easily compare prices without being connected to their computer. This saves time and money and helps people make sure they can get the best value. It's worth noting that Kelkoo's service will detail not just the price of the product but its online availability and include any delivery costs so that you've got a complete picture before the negotiating begins. Of course, while Kelkoo's search facility is free, all that web browsing can soon add up if you're on the wrong mobile tariff. Therefore, to make sure that your Kelkooing doesn't become a false economy, it is worth checking that you have an unlimited web browsing bundle on your phone tariff. Not all shops will discount the price for you but, if you don't ask, you don't get. And, if the worst comes to the worst you can always go home and buy online anyway.

Use the power of word of mouth

What the web is utterly brilliant for is identifying trends and finding out which products are seriously good value and which ones just don't cut the mustard. Product reviews are worth reading, as are Tweets and Facebook chats about new product launches. Browse the net for reviews, read what people have said about a book or product you are interested in buying, and then Kelkoo it to see where is best to buy it. Amazon is a good place to look for user reviews but there are plenty more places, equally worthy of mention. http://www.productwiki.com/ is particularly useful for finding out what people think about the latest electronic gadgets, from mobile phones to blue carnetbooks. It also has fashion and beauty reviews as well as home and garden, books, music and other stuff, but its main strength lies in de-mystifying anything and everything electrical, from modem cables to solar cells and TVs.

Check out the store reviews

Once you have chosen the product of your choice, make sure you look at Kelkoo's blue carstore reviews. Customers can write comments on the service they received. Many are detailed and explain what went well, what didn't, the standard of the product, its packaging and whether the delivery was timely. If you are buying from an unfamiliar retailer, such reviews can provide peace of mind.

For inspiration, try the editor's picks

Because Kelkoo can save you money all year round, it is geared up not just for Christmas shoppersChristmas shoppers but for any occasion shopping too. There are helpful gift ideas within different categories that can link to price comparison sections and they can help take the strain out of thinking about something original and affordable.

Size matters - bigger means a greater savings potential

There are many shopping comparison sites out there. Kelkoo is just one of them. However, Kelkoo is one of the biggest. It offers detailed product and price comparison information on more than 12 million products across 20 top level product categories across Europe, collated from more than 10,000 online retailers. For most things in life, size doesn't matter but when it comes to pinning down a bargain, it really does. So, not only can you find real present inspiration at Kelkoo, you also stand the best chance of saving the most money here too. All in all, Kelkoo has done its utmost to take the stress and the financial strain right out of Christmas. So, go on. What are you waiting for?