Kelkoo's inaugural Shopper's Choice Awards reveal the

UK's top online retailers

Amazon.co.uk a multi-award winner following a poll of 4,827 online shoppers.

January 2009 - Kelkoo, Europe's biggest shopping comparison service, has today revealed the top rated online retailers in the UK as voted for by a poll of over 4,800 regular online shoppers as it announces the winners of its 2008 Shopper's Choice Awards. Winners include Amazon.co.uk, eBay.co.uk and Tesco.com.

Decided by an online poll of over 4,800 regular online shoppers, Kelkoo set out to find the best online stores in the UK, asking respondents to recommend their favourite e-tailers for a range of categories based on their service levels, value, product range and site design and usability.

Going for Gold - Amazon.com was the top rated e-tailer, winning three Gold and one Silver Award, coming top in the Electronics, Entertainment and Sports & Fitness categories. eBay.co.uk won gold for Fashion, Health and Beauty, whilst Tesco.com came top for Home and Garden.

Silver Surfer - Silver Awards went to Currys (Electronics), Play.com (Entertainment), John Lewis (Fashion, Health & Beauty), Amazon (Home & Garden) and Wiggle (Sports & Fitness).

Bronze Boutiques - Bronze awards went to Ebuyer (Electronics), WHSmith (Entertainment), Dorothy Perkins (Fashion, Health & Beauty), eBay (Home & Garden) and Fitness-Superstore (Sports & Fitness).

Bruce Fair, MD of Kelkoo.co.uk said of the awards, "Kelkoo.co.uk is all about helping shoppers find the best online shopping experience and our Shopper's Choice awards are an excellent way of rewarding the retailers who consistently deliver the best service as voted for by our users. We'd like to congratulate our winners as well as the thousands of e-tailers who deliver excellent online shopping services every day of the year. All of our medal winners will be listed on Kelkoo.co.uk and they will be able to display a winner's crest on their websites until next year's winners are chosen."

"With the economic conditions as they are, value has been one of the key motivators for consumers and with lower overheads than the high-street, online retailers have been able to meet this demand. Similarly, online businesses are well equipped to respond to consumer demands â?? something that will be increasingly important in the current economic climate."

About the awards
The winners of the Shopper's Choice 2008 awards were drawn from a shortlist of the top retailers which are regularly used and highly rated by Kelkoo.co.uk customers. The winners were selected following an online poll of 4,827 online shoppers who rated the stores according to the value, service, product range and usability and design of each site.